Bleu-Blanc-Coeur Approach

Valorex supports Bleu-Blanc-Coeur to provide a healthy agriculture in which animals are fed with better balanced formulas

New nutritional knowledge supported by public health concerns in the western countries instigated the idea of a better animal feeding through introduction of plants and seeds, particularly the flaxseeds, with a high omega 3 content.

Since 1980s, it is a known fact that the imbalanced fatty acid profile of our diet is a risk factor for non-communicable diseases such cardiovascular and metabolic diseases… Farm animal’s diet which is mostly based on corn silage and soybean meal is very poor in omega-3 and contributes to its degradation.

Valorex had engaged with Bleu-Blanc-Coeur, creating new animal feeding diet. Based on nutrition science and Valorex know-how of thermo-extrusion cooking, such formulas have contributed to the promotion of the nutrition properties of whole oilseeds and protein crops, as flax, lupine and horse beans. They compose Valorex patented range Tradi-Lin and Proleval.

Valorex supports Bleu-Blanc-Coeur association to structure an offer of animal products that have been fed with better balanced formulas, and organize a new sector.

The Bleu-Blanc-Coeur label claims natural nutritional enhancement of the food chain and help the consumer to distinguish healthy food.

Frise vegetaux

The priority to carry Bleu-Blanc-Coeur logo relies on the breeders’ responsibility. They have to select a general or a complementary animal diet rich in omega-3 and others raw materials full of nutritional interests in order to respect the obligation of results (especially in terms of omega-6/omega-3 ratio).

For this aim, Valorex Company works out a contractual policy with crop farmers or agricultural cooperatives.

At the same time, Bleu-Blanc-Coeur association establishes the bonds between the different actors: seed and collecting companies, food manufacturers, groups of farmers, processing farms and industries, wholesalers, consumers, and also support and informative organizations. Valorex, as a Tradi-Lin licensor, and as a main dealer of extruded seeds sells to farmers and feed manufacturers under Bleu-Blanc-Coeur specifications.

Ici on cultive du lin
"Here, we crop flaxseed"

Valorex remains in that model the cornerstone of the distinguishing approach.