Ensure a respected food chain from the field to the plate
The Bleu-Blanc-Coeur collective approach aims to bring together all the stakeholders of the agricultural sector, the food industry and the consumers who want to give a positive image to our food and to support its promotion (from the field to the plate).
Better feed men
The Bleu-Blanc-Coeur approach relies on a scientifically supported base, with more than 320 scientific publications and 5 clinical trials. Thank to this strong scientific base, the Bleu-Blanc-Coeur initiative became the first approach with nutritional and environmental interest recognized by the French Ministries of Agriculture and Health.
Better feed animals
Bleu-Blanc-Coeur approach ensures a better animal health based on a more balanced diet using plants and grains, such as grass, alfalfa, flax, field beans... These plants and seeds are naturally provided in varied nutrients and complements. They are therefore interesting for the animals while consuming them. With a varied diet which is not based almost exclusively on the systematic corn and soy use, we can improve their health.
Preserve the environment
With the crop diversification (with the use of flax, alfalfa, lupine...), the Bleu-Blanc-Coeur farmers adopt production methods which are favorable to the biodiversity and the environment. The Bleu-Blanc-Coeur initiative is a unique approach of greenhouse gases reduction adapted to the breeding’s needs and recognized by the United Nations.